The Money-Saving Magic of a Freelance Marketing Strategist for Women-Owned Businesses

Jul 19

Hey coach! 👋 Whether you’re a business coach, an ADHD coach, a nutrition coach, or something in between, I see you — along with the other women-owned businesses out there — juggling it all to make your clients’ lives better. You’re…

💖 Sharing your wisdom 1:1 during coaching sessions

🎙️ Recording this week’s podcast episode and editing it to perfection

🤳 Slaying your social media game with engaging posts and inspiring stories

🫂 Celebrating your clients' successes and supporting them during challenges

🌟 Constantly refining and improving your coaching techniques to better serve your clients

…and let me tell you, you are AMAZING. But I also know that behind that confident facade, there might be some days when you feel like you're juggling flaming torches while walking a tightrope.

The truth is, being a coach comes with its challenges, and marketing your business can sometimes feel like a daunting, never-ending maze.

You're the mastermind behind your brand, the expert in your niche, and the creative force behind your content. But as you dream about scaling your coaching business, you might find yourself wondering how to *squeeeeeeze* just a few more hours into a day.

Sound familiar? We've all been there, and trust me, you're not alone!

Maybe you've considered hiring a full-time marketing team member, but the thought of adding another salary to your expenses gives you budget anxiety. Or perhaps you've experimented with different marketing strategies, but the results have been — well, kinda meh — leaving you frustrated and wondering if there's a magic formula you're missing.

But guess what? You DON’T have to hire a full-time employee and you can STILL achieve stellar marketing results. Yep, there's a solution that's both effective AND budget-friendly!

I’m Sarah Derbecker — a marketing strategist and copywriter for women-owned businesses — and I’m here to drop some marketing knowledge bombs and share a little secret with you: hiring a freelance content marketing strategist could be the best decision you make for your coaching business.

And I’m not just saying that because I’m a freelancer, okay?! So let’s dive into exactly why hiring a freelancer might be your next money move.

3 Reasons Freelancers Are Hella Awesome for Women-Owned Businesses

1. You deserve champagne results — even if you’re on a coffee budget!

There’s no way around it: if you have a coaching business, you need to invest in marketing. But hiring a full-time employee is deceptively expensive. From the downright outrageous to the oh-so-subtle, there are TONS of hidden costs when you hire a full-time employee.

Here are a few hidden costs you may not have considered:

Employee Salaries: Hefty, full-time employee salaries can be a real budget-drainer! But here's the beauty of freelancers — you only pay for the services you actually need, keeping your costs in check.
Benefits and Insurance: Providing benefits and retirement plans is an expensive headache you don’t want to have. A freelance content marketing strategist would handle their own expenses, so you can wave goodbye to those extra costs.
Office Space: Seriously, who needs the hassle of more office space? Not you, my friend! Freelancers come with their own workspace, saving you from the expense of renting extra square footage.
Equipment and Supplies: If your employee needs a new computer or software, that’s on your dime. But freelancers bring their own tools to the party, so you won't have to foot the bill for costly equipment and supplies.
HR and Administrative Costs: Managing HR tasks and administrative duties can be a time-suck. Luckily, freelancers handle their own paperwork, leaving you with one less thing to worry about. And hey, that's not just less hassle but also reduced admin expenses. Cha-ching!
Turnover Expenses: Employee turnover is a budget-killer. But there are no revolving doors here! A Quality freelancer sticks around for the adventure, sparing you the headache of recruitment and training expenses when someone peaces out.

So, let's raise our virtual glasses to freelancers — your budget-friendly superheroes. No more unnecessary expenses and no more financial headaches. With freelancers, it's all about getting champagne results without the hefty price tag. Cheers to saving money AND getting the job done! 🍾✨

2. Women-owned businesses need flexible, life-proof marketing solutions.

As a female entrepreneur, I already know that you’re a multi-tasking queen. So let’s talk about flexibility. Life happens, and I totally get it! Some days, you feel like you can conquer the world, while others, you just need to unwind in your PJs and binge-watch your favorite show. Or you might have a sick kiddo at home and need to pause work for a hot minute.

That's the beauty of hiring a freelancer like me! I'm here to adapt to your schedule, your needs, and your vision for your business.

A freelancer is kinda like your personal marketing genie who handles your marketing magic behind the scenes. Need a marketing campaign launched? Done. Want to revamp your blog and social media strategy? Consider it handled. With a freelance strategist on your side, you can embrace your inner CEO — freeing you up to focus on the tasks that truly move the needle for your business.

3. Female freelancers amp up the girl power for women-owned businesses.

Now, let's address the powerful feminist aspect of outsourcing your marketing to a fellow lady boss. 😎 As a freelance copywriter and marketing strategist who champions female-focused brands and female entrepreneurs, I wholeheartedly understand the unique challenges we face in the business world.

So let’s harness the strength that comes from supporting and empowering each other. Together, we create an unstoppable network of women, lifting one another up and smashing through the patriarchal norms that historically held us back.

When you hire a freelance marketing strategist like me, you're not just getting marketing expertise — you're joining forces with a fellow feminist who HAS 👏 YOUR 👏 BACK 👏 and is committed to helping you shine in your niche.

See what I mean? Freelancers are WHERE IT’S AT. Girl, it’s time to get serious about delegating. When you’re ready to take your coaching business to the next level, let’s make some marketing magic together! 🚀

Introducing my exclusive DONE-FOR-YOU Content Marketing Package, the ultimate solution to give your marketing game a big ol’ boost. This comprehensive package is custom-designed to get all of your content marketing tasks off of your plate — and onto mine!

Imagine the freedom you'll feel knowing your content marketing is in the expert hands of a copywriter for women. You can confidently embrace your role as the go-to expert in your niche, attracting a new, larger audience that'll be hanging on to your every word.

Sounds pretty damn dreamy, right?

But listen… in order to expertly serve my clients with top-notch magic, spots on my schedule are *very limited.* So click here to secure your spot and start taking up the space you DESERVE. The world is waiting for your brilliance, and I'm here to help you shine brighter than ever before. 🌟

Sarah Derbecker https://www.sarahderbecker.com