Female Entrepreneurs: Frustrated with Copywriters Who Don't "Get" Your Brand Voice?
You know that feeling when you're eagerly waiting for your copywriter's delivery, and then...
Whomp, whomp…
They hand over a plain ol’ Google doc that leaves you wondering if they even bothered to get to know your brand voice or your audience.
Your heart sinks as you realize they missed the mark. It's like they're speaking a different language altogether, and your brand is lost in translation. Your voice is nowhere to be found. And your audience? You’re sure they’d bounce right off the page.
Listen, we are NOT here for mediocrity! 🙅🏻♀️
You're ready to shine, establish your authority, and reel in those new leads. You need content that's so much more than just words on a page. I’m talking about content that *perfectly* aligns with your brand's voice, vibe, and — most importantly — values.
But I get it. Delegating can feel pretty unsettling. Your brand is your passion, your purpose, your baby! Handing it over to some random copywriter? Well, that's a scary thought. Especially if you’ve been burned before.
Here's the thing, though: You DESERVE better. I believe ALL women-owned businesses deserve better.
You deserve copy that sizzles with personality, resonates with your audience's souls, and makes them say, "This is soooo me!" You won't find your brand voice in some robotic AI copy either. Nope, what you need is a real, human marketing strategist who can dive deep into the heart of your brand and your audience — someone who can uncover every nuance that makes you special.
Hi there, I'm Sarah Derbecker — your brand voice magician!
As a content marketing strategist and freelance copywriter for female entrepreneurs, I'm here to spill the beans on my secret strategy for NAILING your brand voice. Yep, you’re going to learn the three ways I infuse your brand's heart into every word, every sentence, and every paragraph.
Basically, I’m sharing what your old copywriters SHOULD have done, but didn’t…
Ready? Let's dive in!
3 Brand Voice Methods From a Content Marketing Strategist Who “Gets” It
✍️ Brand Voice Strategy #1: Kick-Off Call
Alright, here's where the magic begins — the Kick-Off Call! This 60-minute call is essential to my clients’ marketing success. In fact, it’s gotta-gotta-gotta happen before I’ll write even a single word of copy for new clients.
On the call, we roll up our sleeves and dive straight into the core of your brand and your beloved target audience. We're not just skimming the surface here — we're going deep!
You might be wondering why this call is so crucial, right? Well, when I get to know the ins and outs of your audience's cravings, I can position your offering as THE solution for them. In other words, our Kick-Off Call helps me become the ultimate matchmaker between your offerings and your reader!
We're talking about content that connects with them on a whole new level, making them say, "This is exactly what I've been looking for!" So really, the Kick-Off Call is more than just a call — it lays the foundation for the brand voice of your dreams.
Related: The Money-Saving Magic of a Freelance Marketing Strategist for Women-Owned Businesses
✍️ Brand Voice Strategy #2: Homework Time
When I onboard a new client, I always assign myself a lil homework. Well, first I do a happy dance. THEN I get to the homework. 🙂 My assignment? To familiarize myself with your brand through your previous content.
Got a blog? A podcast? A YouTube channel? These platforms are where your authentic voice shines. So, I make it my mission to be your #1 fan! I dive headfirst into your past content, savoring every word and noting every nuance.
This helps me capture your unique "you-ness" and infuse it into every line of your copy. It’s how I humanize your brand. The result? Content that sounds EXACTLY like you!
“You got Kate’s voice in the writing, you demonstrate an understanding of SEO and formatting that’s excellent, you were able to independently write without much direction from Kate (which she appreciated). And I found you very pleasant and professional to work with (communication, responsiveness, understanding of our calls-to-action, made yourself familiar with Kate’s work and style). I thought all your communication with me and with both of us was amazing. You saved Kate’s time and mental space.”
Related: Building a Strong Personal Brand: Content Marketing Ideas for Women Entrepreneurs
✍️ Brand Voice Strategy #3: Revisions
Now, I totally get it — delegating your brand's voice feels daunting. But I've got your back! Because building trust with my clients is at the heart of everything I do.
I'm by your side every step of the way. And here's how that shows up in my process: With every deliverable, I offer — not one — but TWO rounds of edits. Yep, we're in this thing together!
Now, these edits aren't just about making minor tweaks. They’re how I learn your preferences and style. The revision process is how we get into that ooey, gooey soulmate zone with your brand voice — where every word sounds like it’s coming straight from your heart.
Speaking of soulmate zones — here’s what Stephanie had to say after receiving the first draft of her welcome sequence copy…
“I LOVE IT. All of it. I only have a couple of small tweaks (very small). But overall, you totally nailed it. And it’s exactly the feel I am going for. Seriously. I am so happy. This would have taken me a month or two (or more) to figure out, and I wouldn’t have been able to do as well as you did.”
And here's the best part…
As we grow together and get more in sync, those edits become fewer and farther between. We form a dream team along the way, capturing your brand voice to absolute perfection. It's a beautiful and evolving process!
So rest assured, my friend, because with every edit, I’m bringing your brand voice to life in a way that feels genuine AF.
And there you have it — my best brand voice strategies for women-owned businesses! Now you know how a content marketing strategist can nail your brand voice and captivate your audience — leaving them craving more.
So are you ready to ditch those disappointing copy experiences and discover the magic that happens when you partner with a pro copywriter for female entrepreneurs?
Let’s get your content marketing tasks off of your plate — but in a way that feels like you wrote it all yourself. If that sounds dreamy to you, you’re gonna want in on my monthly Content Marketing Package. This comprehensive solution is 100% done-for-you. You approve the content, and I do the rest! Click here to learn more.
You deserve to partner with someone who GETS your brand voice. Leave your content to me and free yourself up to move the needle elsewhere! 📈✨
