How to Start a Blog: Powerful Content Marketing Tips for Women-Owned Businesses

Are you wondering how to start a blog for your business—and if it’s really worth the effort?

I’m Sarah Derbecker, a content marketing strategist and copywriter for female-focused brands. And I’m here to tell you—YES. Blogs are totally worth the effort.

Blogs are a powerful tool for all kinds of brands, but they’re especially important for women-owned businesses. Being a woman in a male-dominated industry is tough! You have to work twice as hard to be taken seriously, prove your expertise, and make a name for yourself.

You and I already know you’re an expert… 💁🏻‍♀️

But the rest of the world? They’re still in the dark. They have no idea how much you can help them yet. And no way to find you!

But not for long…

Because we’re going to get you on the blogging train A👏S👏A👏P👏 so you can start establishing your authority online, connecting with your audience, and showcasing your expertise. If you're a woman entrepreneur who hasn't started one for your business yet, you're missing out on a whole world of opportunities. 

So today, I’m sharing the massive benefits of a blog, my best content marketing tips, and how to start a blog for your business. You’ll see why starting a blog should be at the *tippy top* of your to-do list!

Benefits of a Blog for Your Women-Owned Business

When you consistently provide high-quality, long-form content on your blog, you can:

⭐️ Establish Your Brand

Your blog is like a megaphone that amplifies your brand's personality and voice. As a woman-owned business, you likely have a powerful story to share. Your blog is the perfect platform to do so.

But Internet Land is kinda noisy, isn’t it? That’s exactly why you need a blog to help you stand out. Use your blog to show your audience who you are, what you stand for, and what makes you different. Then, you can boldly differentiate your brand from your competitors.

⭐️ Connect With Your Target Audience

Is your connection with your audience feeling a little shallow? Don't worry—we can fix that! With a blog, you'll have a platform to provide valuable content and share your brand's values and mission. And that builds trust. This trust leads to stronger connections and deeper engagement with your brand. And—let's be real—your people have got to trust you if they’re going to purchase from you.

⭐️ Boost Your SEO

When you create high-quality content for your blog that uses the right keywords, you can bring in more visitors to your website — without paying for ads. This is the magic of SEO. Your Google ranking will improve, and more people will see your content and click through to your site. And that means more potential customers for your business!

⭐️ Showcase Your Expertise

One of the best ways to show off your skills and expertise in your industry is through a blog. By sharing informative and educational blog posts, you can demonstrate to your audience that you know your damn stuff! 

Your blog gives you a platform to prove your knowledge, showcase your experience, and position yourself as the authority in your space. Let your people see that you're an expert in your field! 

*BONUS* This can also open up exciting opportunities for you like speaking engagements, media features, and partnerships. 🤩

⭐️ Build Your Community

Your blog is an excellent tool to help you start a meaningful conversation with your audience. When your content resonates with your readers, they’ll want to engage with your posts, share their thoughts and experiences, and ask questions. This creates a sense of community around your brand, fostering deeper connections with your audience.

Another great thing about blogs? They're super shareable! So, when you create quality content that people find useful or interesting, they're more likely to share it with their networks.

Blogs lead to—well, leads.

Ready to jump on the blogging train yet? If not, you’re about to be. The numbers don’t lie. And when you hear how many more leads you’ll get when you have a blog, you’ll want to practically *teleport* down to the How to Start a Blog section of this post. See for yourself…

Take a peek at some real results.

The results speak for themselves when it comes to the power of blogs for women-owned businesses. Take my client, a divorce coach, for example. Through her business, she helps women stand in their power throughout divorce. (Umm, hell yes.)

When we started working together, her website wasn't getting much organic traffic. But as we began producing regular blog content, her website's traffic began to skyrocket. In fact, she saw an 80.6% increase in organic traffic over the course of a year.

Similarly, I’ve also partnered with a women’s wellness coach who was struggling to reach her target audience. We began working together to create blog content that resonated with her ideal clients, and the results were remarkable. Her website's organic traffic increased by a staggering 78.2%.

These numbers are proof that blogging can be a game-changer for women-owned businesses. By regularly producing high-quality content that speaks directly to your target audience, you can increase your website's visibility, attract more qualified leads, and, ultimately, make more sales.

Tips from a Content Marketing Strategist: How to Start a Blog for Your Women-Owned Business

Now that you understand the benefits of blogging for your brand, let's talk about how to get started. As a woman entrepreneur, you have a unique perspective and expertise to share with the world through your blog. To get more of your badassery out there online, here are the 6 steps you need to follow to start a blog:

➡️ Step 1: Define your audience and goals.

Before you start your blog, it's important to think about your audience and what you want to achieve. Who do you want to reach with your blog, and what's your end goal? Do you want to boost sales, establish yourself as an expert in your field, or just connect with potential customers? 

Once you've figured that out, you can create content that speaks directly to your target audience and helps you achieve your goals. So, take some time to define your audience and goals upfront, and you'll be on your way to creating a successful blog that resonates with your readers.

➡️ Step 2: Choose a platform. 

There are plenty of options out there, each with its own strengths and weaknesses. Whether you opt for WordPress, Squarespace, or something else entirely, just make sure you select a platform that suits your needs and aligns with your goals. Me? I’m a Squarespace girl. The user-friendly experience is just dreamy. 

➡️ Step 3: Develop a content strategy.

Now, it's time to come up with some ideas for your blog posts! Think about what your readers are interested in, and how you can create content that aligns with your goals.

You’ll also need to create a publishing schedule and a promotional plan so you can stay on track and get the word out about your blog. A content strategy helps you stay focused, consistent, and creative — all of which are essential for building a strong following and engaging your readers.

➡️ Step 4: Write high-quality content.

Ooooh, the fun part! When it comes to writing your blog posts, there are a few things to keep in mind. First, your content should be well-written, informative, and interesting. But, you don't have to be a literary genius to create great content! Just keep it conversational, like you're talking to a friend. 

Also, use subheadings and bullet points to break up your text and make it easier to read. And, don't be afraid to inject some personality and humor into your writing! After all, you want your readers to enjoy your content and keep coming back for more. So let your creativity flow and allow your brand’s kickass personality to shine.

➡️ Step 5: Promote your blog.

Once you hit that publish button on your shiny new blog post, the real work begins. You can't just sit back and relax, my friend. It's time to promote your blog and get it in front of your target audience. Lucky for you, social media is your secret weapon. Share your blog posts on all your channels and don't be shy about asking your followers to help spread the word. They'll love supporting you. 

You can also explore email marketing and even try your hand at guest blogging. These strategies will help you reach new people and build connections with other leaders in your industry. So, get out there, promote like a pro, and watch your blog take off!

➡️ Step 6: Analyze your results.

Most blogging platforms come equipped with fancy analytics tools. So, it's time for you to roll up your sleeves and dive right into those numbers. You'll uncover valuable insights about which posts your audience is absolutely loving. This knowledge is *pure gold* because it helps you figure out what's working and what's not. You can then make the necessary adjustments to your strategy for even more success.

Oh, and don't get discouraged if you don't see immediate results. Blogging is like a marathon, not a sprint. It takes time and dedication. So, keep at it, stay persistent, and don't forget to fuel your efforts with a healthy dose of passion. With that winning combo, you'll reach your goals before you know it.

Now you’re in on my best content marketing tips! You know exactly how to start a blog, reach more people, and grow your brand online. You’re ready to go and share your brilliance with the world. And I can't wait to see what you'll create.

But listen. In the world of marketing, you don't have to go it alone. In fact, if you’re serious about scaling your business—you really shouldn’t. So, what are you waiting for?! If you're ready to let a trusted expert take the wheel on your content marketing, click the link below:

➡️ Learn more about my Done-For-You Content Marketing Package

You'll have the support you need to elevate your business and make a lasting impact. Your story deserves to be heard, and I'm here to help you share it with the world. 💪