Secrets from a Content Marketing Strategist for Women-Owned Businesses: Spilling My Signature Process
Want to know the secret to establishing your authority online and shining as the go-to for all the Googlers out there?
I'm Sarah Derbecker, a content marketing strategist for women-owned businesses. And I've got a burning passion for helping female entrepreneurs take up the space they deserve.
And today, I'm doing something I never thought I would — pulling back the curtain on my top-secret signature content marketing process. 🤯
What I'm about to share is the same process that’s responsible for amazing results like these:
🌟 Boosted a divorce coach's organic traffic by a whopping 80.6% in one year.
🌟 Skyrocketed a women's health coach's organic traffic by a remarkable 78.2%.
🌟 Shot my OWN brand to page 1 on Google for two targeted keywords in just 3 months of focused content marketing.
I can practically hear your thoughts right now…
You’re wondering if this can work for you too, right? Well, the answer is a resounding YES! This isn't some hodgepodge of random ideas — it's a tried-and-true recipe that serves up real, concrete results.
So, if you're pumped to…
Own the digital stage…
Become the expert authority in your niche…
And dive headfirst into the transformation this process brings…
….then keep reading, girl.
Today, I'm passing the torch and sharing my content marketing magic formula. And I’m laying it out for you in 11 bite-sized steps. Get ready to make your mark — because this is how you make it happen. 💪
My Exact Content Marketing Strategy for Women-Owned Businesses in 11 Simple Steps
Content Marketing Strategy Step 1: Kick-Off Call
Getting Cozy with Your Brand
When you become a part of my world, the first thing we do is schedule a Kick-Off Call. This hour-long session is where the magic begins. It's a chance for us to get to know each other better. You spill the beans about your brand, your story, your mission, and your audience. I'm all ears, soaking in every detail so I can understand your unique essence.
We chat about the heart of your business — so I can learn what makes you tick, what sets you apart, and what drives you to succeed. Think of it as a virtual coffee date where I'm your enthusiastic and curious date, eager to learn everything about you!
Content Marketing Strategist Step 2: Nerd Mode
Unleash the Research Geek 🤓
After our Kick-Off call, I slap on my blue-light glasses, roll up my sleeves, and dive headfirst into research mode. Here's where I transform into a content marketing detective. I dig deep into market research, uncovering every detail about your target audience.
My mission? To position your offering as their PERFECT solution.
During this stage, I identify the juiciest SEO keywords. These are the golden nuggets that will catapult your content into the spotlight. By using these keywords strategically, I ensure that your content pops up right when your audience is searching for it. Thanks to Google magic, it brings them straight to your door!
Content Marketing Strategy Step 3: Content Calendar
Create Structure and Clarity
Now, my list-making self loves this part—creating a quarterly Content Calendar. My research helps me identify several irresistible content pillars for your brand. These pillars become the foundation of your content marketing strategy. From there, I craft three months' worth of topics that revolve around these pillars.
Why do my clients *adore* the Content Calendar? It's because they finally get the STRUCTURE they crave. All neatly laid out on one document, you'll see three months of:
Blog titles that resonate with your audience
Social media topics that grab attention
Suggested CTAs to lead your readers to their next step
Scheduled dates for posting, so you know what’s coming up
Content Marketing Strategist Step 4: Writing
Word Magic That's All You
After you approve your Content Calendar, it’s time for my favorite part — bringing your ideas to life through word magic. I craft killer blog posts designed to get even those pesky skimmers to the bottom of the page.
Side note — Did you know that most people are skimmers? This is why skimmer-friendly formatting is absolutely crucial!
To engage your email subscribers and social media followers, I write emails and captions with ONE main purpose: drive them straight to your latest blog content.
PRO TIP: Once your prospect is on your website, you can capture their email address with a killer freebie! And to nurture that lead, you’ll want to take the steps I mention in this blog post. 😉
And here's the best part—even though I'm the one writing it all, your content will sound just like you. Check this out to see how I make it happen: Female Entrepreneurs: Frustrated with Copywriters Who Don't 'Get' Your Brand Voice?
Content Marketing Strategy Step 5: Search Engine Optimization
The SEO Sprinkle
Remember those golden SEO keywords I uncovered in Step 2? It's time to sprinkle them strategically throughout your blog content. This is how women-owned businesses become a force to be reckoned with in Internet Land. And it isn't about keyword stuffing — it's about crafting content that resonates with your audience and appeases the Google gods.
Content Marketing Strategist Step 6: Images and Graphics
Elevate Your Content
Your content will never be just text on a page. Booooring, right? I prefer to spice up your content with engaging images. Each blog post includes a royalty-free image to take your content to the next level. No need to hire a separate graphic designer — I handle all of that in-house! Your social media posts will shine with premium graphics that catch your ideal client's eye.
Content Marketing Strategy Step 7: Final Polish
Error-Free Excellence
Before I send your content your way, I ensure it's in tip-top shape. I send my work to a team of professional editors who polish it to perfection, so your content is error-free and ready to shine.
Content Marketing Strategist Step 8: First Draft Delivery
A Virtual Cheers 🥂
Woohoo! It’s time for you to receive the first draft of your entire month's worth of content. This stage feels a bit like unwrapping a gift because your content takes its final form — and you get to see it come to life!
Content Marketing Strategy Step 9: Revisions
Your Voice, Perfected
If any tweaks need to be made, don’t worry — I include two rounds of revisions. Why? Because I’m committed to absolutely nailing your brand voice. This is your opportunity to tell me, "Ummm, I would never say that," or "Hell yes! More of this, please!"
Content Marketing Strategist Step 10: Backend Scheduling
The Nitty-Gritty Stuff
Once you give me the thumbs up on the final drafts, I take care of all the nitty-gritty backend stuff. You know — the stuff you don’t want to waste time and energy taking care of. This includes:
Posting your content on your blog
Scheduling your social media posts to promote your content at the right time
Scheduling your emails so your content reaches your subscribers without a hitch
Backend SEO optimization, like crafting the perfect meta description and tweaking your URL slug for maximum impact.
Content Marketing Strategy Step 11: Data Analysis and Reporting
The Crucial Step That Everyone Skips
How can you improve without knowing where you stand? You can’t! This is why I'm allllllll up in the data — it reveals to me how your audience actually behaves online. When I have insight into what’s working and what’s not, it allows me to make strategic adjustments each month. And you? You'll stay in the loop, but not in the weeds, with a monthly report.
According to Forbes, content marketing costs 62% less than traditional marketing, yet it still generates three times as many leads.
But there’s no denying it. This level of strategy takes a lot of time — time you may not have as a busy female entrepreneur. And that's exactly where I come in with my Done-For-You Content Marketing Package. It takes every single one of these time-consuming steps off your hands!
With me in your corner, you'll experience:
✅ Freedom: You'll have more time to focus on the big ideas that move the needle for your business.
✅ Confidence: You'll be seen as the indisputable authority in your niche, cementing your expertise in the eyes of your dream clients.
✅ Peace of Mind: You’ll rest in knowing the structure ahead of time while your content machine chugs steadily along in the background.
In the world of marketing, you don't have to go it alone. In fact, if you’re serious about scaling your business — you really shouldn’t. So, what are you waiting for?! If you're ready to let a trusted expert take the wheel on your content marketing, click the link below:
➡️ Learn more about my Done-For-You Package
You'll have the support you need to elevate your business and make a lasting impact. Your story deserves to be heard, and I'm here to help you share it with the world! 💖
